The top 5 benefits of recruitment marketing for HR professionals - TheJobNetwork

The top 5 benefits of recruitment absatzwirtschaft for HR professionals - TheJobNetworkAfter a decade of economic uncertainty and high unemployment, job landseekers are finding themselves in a favorable job market. As such, recruiting top talent is going to be much harder than it was in 2008. Recruitment and talent acquisition will become a lot more competitive, so positioning your employer brand and recruitment marketing strategy will be key to attracting the best and the brightest.According to a recent survey conducted by HR.com, only 32% of HR professionals understand recruitment marketing to a high degree and only 20% do a good job. Given this information, in order to truly reap the benefits of recruitment marketing, you must first understand what it is.According to PandoLogic, recruitment marketing is the suite of strategies and tools youuse to build and maintain your employer brand, connect with potential hires, and manage outward messaging about your company. Its elend quite t he same thing as standard marketingyoure not selling your product or service, but rather your company. Its also not quite the same as talent acquisition.Recruitment marketing consists of the various activities an organization uses to find, attract, engage, and nurture talented prospects before, during, and after they apply for a job. With that being said, here are the potential benefits.Better marketing and word of mouthYour employer brand is only as good as its reputation. Targeting sites like Glassdoor and making sure you have a positive image can do wonders for how your brand is perceived. Think about it if a job seeker wants an honest review of what its like working at your company, where will they go? Chances are, they will take to Glassdoor. If they see a plethora of negative reviews, they will most likely pass on working at your company.Reduced time to hireBut there is more to recruitment marketing than just your employer brand. The software you use will determine how efficie nt you are at filling your open positions. Having a clear recruitment marketing strategy will keep you up-to-date on the latest technological innovations in recruitment. For example, innovations such as AI-enabled recruitment software can save you time and money on manual tasks that can easily be automated.